At the beginning of this new year, I was reminded of this classic commercial…
Why was I reminded of this? It has always spoken to me. It may have spoken to you. Do you hear what I hear?
“Keep doing what you are doing.” “Your future lies in the hands of others.” “Your path is already trod.” “You know your destiny – it isn’t any different than what you see every day. Now fulfill it.”
Of course, this commercial was intended to bother us. And I think it did, but did it bother us enough? Enough to make a change and take some action? So this is how I translate it for this new year.
“Keep doing what you are doing.” “Your future lies in the hands of the way we traditionally work.” “You can’t do anything about it.” “You know your destiny – you will work the same way you always have. Now, keep working.”
Does that bother you? It does me. So here is the text for my own commercial for the new year…
“This next year, I want to work differently, all day.”
“I want to open up my communication.”
“Be valued for what I share.”
“I want to have an active voice.”
“I want to be an innovative man.”
“I’ll do anything to work more effectively.”
“This next year, I want to be appreciated for the information I share.”
“To be able to help another person out that I didn’t know before.”
“I want to create the sunshine and be the example of how to work differently.”
“How do you want to work?”
There’s a better way. But will you?
